Choosing My Brand Aesthetic

One of the reasons I've not really engaged in selling my art online as much as I had engaged in selling my virtual builds was that I lacked a clear vision of my Brand Aesthetic in the Real World. Creating a Virtual Brand Aesthetic was easy for me - maybe because I had the mindset that I wasn't really risking anything if I failed at it. After all - it wasn't real and so it had no real consequences.

Naming my product line ...

I recently came across the word "ephemera" ... and immediately fell in love with it.

Definition of ephemera

1: something of no lasting significance 2: ephemera plural : paper items (such as posters, broadsides, and tickets) that were originally meant to be discarded after use but have since become collectibles.

What I love about the word is it's totally unassuming nature. So many artists these days seem to beat the drum of self-importance. It's all about how many "followers" they have on Instagram and YouTube and how many "Likes" they get on Facebook. I've chosen to go in the opposite direction with this - instead of chasing popularity I am chasing the work. Because for me, success lies in my own happiness with what I create. My sense of fulfillment comes in that moment I put the pen or brush down and look at a finished piece of work on my drawing table. What other people think of it is none of my business.

Over the years I've dipped my toes in a lot of different brand aesthetic ideas - but none of them felt "right" to me and I soon abandoned them. But over the past week I made myself sit down and asked myself this one question - "If I had a real store - what would it look like?"

It did not take long for me to envision my store - because it would be the kind of store I love to go to - a junk store. In fact the one place I've missed going to during the pandemic has been my local junk store. I love rummaging around amid the old books, tools and myriad of other discarded objects. Junk stores possess so much possibility!

I searched through my many stock photo sources until I found the perfect photo and then composited it to make it my own. Once finished - I looked at it and KNEW - this was it. This was what my store would look like. Here's the uncropped image with my logo and website faded into the cement as if it had been there for decades.

Then I subsequently rebranded my Facebook Page -

This decision has been years in the making and the sense of satisfaction I feel having FINALLY made it simply feels wonderful.

Until next time ... Here's a perfect Junk Yard song - An Electro Swing version of Django Reinhardt's "Honeysuckle"


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